CBS Sports coverage of the SEC on CBS for the 2009 season is the highest-rated college football package on any network averaging a national household rating/share of 4.4/10, up 29% from last year’s 3.4/8.
This is the highest rating at this point in the season since college football returned to CBS in 1996.
The SEC on CBS season average of a 4.4/10 topped ABC’s season average of 3.9/8 for college football for the first time since 1990.
The season was capped off by the SEC Championship game between No.1 Florida and No. 2 Alabama on December 5 which earned a national household rating/share of 11.1/23, up 18% from last year’s 9.4/20 for the SEC Championship featuring Florida and Alabama.
The 11.1/23 was the highest rating ever for the SEC Championship game since its debut in 1992.
