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Super Bowl XLIV Ad Cost Up Slightly Over Last Year
Published by MoonDog on December 17, 2009
Super Bowl XLIV is less than two months away and despite the nation’s economic woes, CBS has sold 90% of its available advertising slots for its February 7, 2010, broadcast of the NFLs championship game, according to the network’s head of sports sales.
Sales have been “surprisingly good,” said John Bogusz, CBSs executive vice president of sports sales and marketing.
Bogusz said CBS was pacing ahead of Super Bowl ad sales for the 2007 Super Bowl telecast, the last time the network broadcast the game. He said CBS has “a couple of units” left to sell in the first half of the game, but that the bulk of remaining inventory is in the fourth quarter of the contest.
The cost of a 30-second commercial for Super Bowl XLIV will be approximately $3.01 million, up $10,000 from last year’s Super Bowl. That amount excludes production costs and fees for actors, equipment, ad agencies, directors, crew and other personnel.
In 2009, NBC sold out all of its 62 advertising spots for Super Bowl XLIII which generated $206,000,000, a record amount of revenue. Last year was the first time the $3 million mark had ever been the starting price for a commercial at the Super Bowl, though individual slots have sold for that much previously.
Prices to buy a 30-second spot for Super Bowl XLII averaged $2.7 million.
Foreign automakers are showing the most interest in the Super Bowl XLIV broadcast, with Hyundai Motor, which also had a strong presence in the last broadcast, already signing up.
Other companies who have signaled they will purchase advertising time for Super Bowl XLIV include Bridgestone, GoDaddy.com, PepsiCo, Careerbuilder and InBev Anheuser-Busch.
Auto maker General Motors and air freight giant FedEx are contemplating a return to Super Bowl advertising after both companies decided against buying ad time for last year’s Super Bowl.
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Tagged with: 30-Second Commercial, Ad Sales, Ad Spots, Ad Time, Advertising Sales, Advertising Spots, Bridgestone, Careerbuilder, CBS, Commercials, FedEx, Football, General Motors, GM, GoDaddy.com, InBev Anheuser-Busch, John Bogusz, NFL, PepsiCo, Sports Sales, Super Bowl, Super Bowl Ad Cost, Super Bowl Advertising, Super Bowl Broadcast, Super Bowl Telecast, Super Bowl XLIII, Super Bowl XLIV
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