TNTs coverage of the NBA has produced the best ratings the network has seen since the 1995-96 season according to a press release.
According to TNT, the 2009-10 NBA regular season was the most-watched on cable since the 1995-1996 season. All told, 53 games of NBA coverage on TNT delivered at least a 1.1 rating.
On the new media front, NBA Digital, jointly managed by Turner and the NBA, broke a number of records.
NBA.com streamed a record 1 billion videos since the 2008-2009 season ended, up 65% from the year prior.
Likewise, NBA Mobile apps have been downloaded more than 1.7 million times since the launch of the NBA Game Time app a year ago.
Now Turner is hoping to capitalize on its regular season numbers when the NBA playoffs begin on April 18.
In 2009, the network averaged a 3.1 U.S. household rating for 43 games in the postseason, up 19 percent over the previous year.
TNT averaged a 2.6 U.S. rating during the 2008 NBA playoffs coverage, up 14 percent in average total viewers.
