The University of Louisville leads all Division 1 basketball programs with more than $25 million in revenue according to the 2009-10 NCAA basketball team revenue report at CNN.com.
According to the report, amounts listed aren’t precise due to individual reporting requirements of each school. CNN says each program has the ability to account for outlays for either a specific sport or for their entire athletic departments.
Those programs listed below were among the more noteworthy. After Louisville, the University of North Carolina had the second highest revenue total with more than $19 million.
Based solely on margin, Ohio State made more than any school in the nation, with a 70.2% profit on revenues.
The revenues listed in the table below reflect only those dollars earned through men’s basketball. To see the complete list of every Division 1 school, visit CNN.
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NCAA Basketball Team Revenue
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| School | Revenue | Outlays | Profit | Margin |
| Arizona | 17,524,360 | 6,132,352 | 11,392,008 | 65.0% |
| Arkansas | 14,391,769 | 6,636,416 | 7,755,353 | 53.9% |
| Duke | 11,842,009 | 13,873,859 | (2,031,850) | -17.2% |
| Indiana | 15,173,264 | 6,946,942 | 8,226,322 | 54.2% |
| Kansas | 15,737,145 | 8,219,362 | 7,517,783 | 47.8% |
| Kentucky | 14,773,034 | 8,615,726 | 6,157,308 | 41.7% |
| Louisville | 25,494,904 | 8,625,245 | 16,869,659 | 66.2% |
| Memphis | 6,549,416 | 6,549,416 | 0 | 0 |
| Michigan State | 15,592,500 | 9,031,373 | 6,561,127 | 42.1% |
| North Carolina | 19,852,544 | 7,488,429 | 12,364,115 | 62.3% |
| Ohio State | 16,115,419 | 4,697,478 | 11,417,941 | 70.9% |
| Syracuse | 16,817,122 | 7,784,244 | 9,032,878 | 53.7% |
| Tennessee | 12,576,715 | 5,464,911 | 7,111,804 | 56.5% |
| Texas | 14,770,278 | 7,891,661 | 6,878,617 | 46.6% |
[...] 2009-10 NCAA Basketball Team Revenue [...]