I’m reading an article from the February issue of GQ magazine highlighting Deadpsin editor A. J. Daulerio, and about 95 percent into the piece he reveals his annual salary.
Daulerio says he pulls down “about $100,000″ per year, meaning he doesn’t make $100,000, he makes somewhere in the neighborhood of that amount.
For a guy who’s turned Deadspin into a juggernaut, Daulerio is making chump change working his ass off for Gawker Media and Nick Denton. In November 2010, Gawker Media was valued at $240 million. That’s a 20 percent decline from its 2009 value of $300 million. Gawker Media is the most highly valued “blog” on the Internet and is worth $90 million more than the Huffington Post.
Daulerio is working his sources to death so that Deadspin – more specifically Gawker Media and Denton – can reap the benefits.
On top of that, the GQ article reveals that Daulerio is seeing a psychiatrist. I’d need to see a psychiatrist too if I worked my ass off and got paid peanuts for it.
Even worse, a few weeks ago I was reading an obscure web site that focuses on the latest porn star news.
In an article regarding the Brett Favre penis pics he allegedly sent to Jenn Sterger, the site referred to Deadspin as a “sports gossip site.”
Ouch.
But that “sports gossip site” gets a ton of pageviews each month. According to Quantcast, Deadpsin has three million monthly visitors and that amount of traffic generates a lot of revenue.
It’s revenue that Daulerio doesn’t see though. And for a guy that helps make Gawker a lot of money, “about $100,000″ is a paltry sum.
I don’t mean to tell Daulerio how to negotiate a salary, but damn, he can do better than that.
Somebody out there is going to read the GQ article and think, “man, I could pay him an extra $25,000 per year and bring all of those page views to my web site.”
Nick Denton better get off the cheese or that’s exactly what’s going to happen.
